It is not very difficult to find your way. Jönköping is well located within Scandinavia. And it is an advantage that we are where we are - it is as always to be at the center. For example, draw a square over the densest population in Scandinavia containing Oslo, Copenhagen, Stockholm and the Baltic states as corners, you will see that Jönköping actually is located in the center.
It is also easy to get here. Jönköpings strategic position next to the European road E4 has made Jönköping to a logistics hub. It is just as easy to get to Jönköping by planes, trains, cars, or by bus.